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Spreading Love Around the World
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| Title | Spreading Love Around the World |
| Abstract | Article explains the "I Am Loved" button that the Helzberg Diamond stores have used in advertising since November 1967. The piece was first sketched by Barnett Helzberg after his future wife Shirley accepted his engagement offer. Claude Burk designed the graphic and there has been fifty million buttons produced in 11 different languages. "Helzberg sold the company in 1995 to multibillionaire Warren Buffett, but the I Am Loved campaign lived on. The 268-store chain gives out a million buttons annually." Shirley Helzberg has an "I Am Loved" button encrusted with diamonds and rubies. |
| Date | February 12, 2007 |
| Source | The Kansas City Star |
| Location | Microfilm |
| Page | A1:2 |
| Local Subject | Slogans
Helzberg, Barnett
Helzberg, Shirley
Helzberg Diamonds
Advertising
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| Illustrations | Yes |
| Item Type | Newspaper Article
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| Access This Item | This document is not available online. You may come to the Missouri Valley Room to view it or request a photocopy from the Library's Document Delivery service. http://www.kclibrary.org/copy-requests |
| Item ID | 216925 |
| CONTENTdm number | 28824 |
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