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Spreading Love Around the World
Not available online
TitleSpreading Love Around the World
AbstractArticle explains the "I Am Loved" button that the Helzberg Diamond stores have used in advertising since November 1967. The piece was first sketched by Barnett Helzberg after his future wife Shirley accepted his engagement offer. Claude Burk designed the graphic and there has been fifty million buttons produced in 11 different languages. "Helzberg sold the company in 1995 to multibillionaire Warren Buffett, but the I Am Loved campaign lived on. The 268-store chain gives out a million buttons annually." Shirley Helzberg has an "I Am Loved" button encrusted with diamonds and rubies.
DateFebruary 12, 2007
SourceThe Kansas City Star
LocationMicrofilm
PageA1:2
Local SubjectSlogans
Helzberg, Barnett
Helzberg, Shirley
Helzberg Diamonds
Advertising
IllustrationsYes
Item TypeNewspaper Article
Access This ItemThis document is not available online. You may come to the Missouri Valley Room to view it or request a photocopy from the Library's Document Delivery service. http://www.kclibrary.org/copy-requests
Item ID216925
CONTENTdm number28824
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